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	<title>Rich Bui &#187; AcePhotoDigital.com</title>
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		<title>Impressed With Ace Photo Digital</title>
		<link>http://richbui.com/2008/05/21/impressed_with_ace_photo_digital/</link>
		<comments>http://richbui.com/2008/05/21/impressed_with_ace_photo_digital/#comments</comments>
		<pubDate>Wed, 21 May 2008 22:29:10 +0000</pubDate>
		<dc:creator>Richard Bui</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[AcePhotoDigital.com]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://bui4ever.com/?p=459</guid>
		<description><![CDATA[I recently picked up a Canon EF 16-35mm f/2.8L Mark I USM and needed to get a UV filter for protection. I checked the usual suspects for pricing (B&#38;H Photo Video, Amazon, and local stores) and found Ace Photo Digital (company website) on Amazon.com. What&#8217;s a bit funny is that while I ordered from Ace [...]]]></description>
			<content:encoded><![CDATA[<p>I recently picked up a Canon EF 16-35mm f/2.8L Mark I USM and needed to get a UV filter for protection. I checked the usual suspects for pricing (B&amp;H Photo Video, Amazon, and local stores) and found <a href="http://www.amazon.com/gp/help/seller/at-a-glance.html?ie=UTF8&amp;isAmazonFulfilled=0&amp;orderID=102-5680369-4433045&amp;marketplaceSeller=0&amp;seller=A3SPLR0MSOYZ8O">Ace Photo Digital</a> (<a href="http://www.acephotodigital.com/">company website</a>) on Amazon.com. What&#8217;s a bit funny is that while I ordered from Ace Photo Digital via Amazon.com, the box arrived to me from <a href="http://focuscamera.com/">Focus Camera Inc</a>. According to <a href="store/Ace_Photo_Digital_Store">Reseller Ratings</a>, <a href="http://www.resellerratings.com/store/Ace_Photo_Digital_Store">Ace Photo Digital has a terrible customer satisfaction rating</a>. I took a big risk of being scammed or unhappy by ordering online without first checking with Reseller Ratings, but figured since it was from Amazon, I would have some room to complain if there was a problem. Well anyways, I needed the filter ASAP, didn&#8217;t want to risk scratching the front element.<span id="more-459"></span></p>
<p>I placed my order on May 16 and received the package on May 21 via USPS, which is decent considering I only paid for the standard delivery. Total price paid was <a href="http://www.amazon.com/Hoya-SUPER-HMC-Haze-UV/dp/B00009R9EQ/ref=pd_bbs_3?ie=UTF8&amp;s=electronics&amp;qid=1211402878&amp;sr=8-3">$39.32</a> shipped versus <a href="http://www.bhphotovideo.com/c/product/94134-REG/Hoya_778031_77mm_Ultraviolet_UV_0_Super.html">$52.50 at B&amp;H Photo Video</a> base price. What&#8217;s worth stressing is that sometimes saving a few dollars isn&#8217;t worth the headache and difficulty in dealing with a less than reputable dealer. I&#8217;ve never had a problem with B&amp;H and neither has many people.</p>
<p>Everything arrived well packaged in an a good sized box with padding inside. The filter was sealed and in perfect condition. I&#8217;m happy that transaction went smoothly, but would I do business with Ace Photo Digital again? Probably not because of the high amount of people who have had problems; it&#8217;s kinda like gambling. I came out ahead this time, so walk away before you lose it all.</p>
<p>One thing that freaked me out a bit was that upon inspection of the Hoya packaging, I noticed on the back it says &#8220;Made by Tokina, Inc.&#8221;. Upon <a href="http://forums.steves-digicams.com/forums/view_topic.php?id=120228&amp;forum_id=50">further</a> <a href="http://photography-on-the.net/forum/showthread.php?t=346581">internet investigation</a>, turns out Tokina is the parent company. The U.S. distributor, T (Tokina) H (Hoya) K (Kenko) Photo Products, Inc. is also owned by Tokina. So if you didn&#8217;t know that, don&#8217;t be freaked out when you order a Hoya filter only to see it say it was made by Tokina.</p>
<p>Also the reason I use Hoya filters is because I&#8217;ve never had any issues with Hoya filters before. They are a good mix of cost versus quality. I do own one B+W 77mm filter on my Canon EF 70-200mm f/2.8L USM and I can&#8217;t really tell any difference in picture quality, but there is definitely a noticeable build difference with B+W being superior. If I was to purchase a polarizer or ND filter, I would definitely spend the extra money and purchase B+W ones over Hoya that&#8217;s where the difference would matter and justify spending the extra money.</p>
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